Cicerellos - Home of Fish 'n' Chips

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Cicerellos – Home of Fish ‘n’ Chips

Home of fish 'n' chips.

Details

Founded by fishing pioneers in 1903, Cicerello’s have been an iconic establishment in Fremantle, WA. Although being busy as ever, Cicerello’s felt like they had lost touch with the new generation of fish ’n’ chip lovers. Paying particular attention to the history of Cicerello’s, OKMG developed a timeless campaign that pays homage to the past whilst resonating with new audiences.

Strategy | Creative | Digital | Marketing

100 years of fortifying fish ’n’ chips.

Challenges

Acknowledging the significance of Cicerello’s to the Fremantle area, we were adamant that our role was not to rebrand, but to fortify.

With divided opinions over Cicerello’s today, it was clear that a new message was required to ensure long standing patrons remained advocates whilst addressing the inevitable tensions built up over time.

OKMG underwent an extensive research period connecting with Fremantle locals, undertaking staff interviews and understanding WA’s fishing history, to identify the core purpose of the iconic establishment that has stayed relevant over time.

Challenges

From an exploration of the Cicerello’s brand, OKMG identified a key theme that has remained consistent over time. From the creation of stories, celebration of history and communal ritual of fish ’n’ chips, Cicerello’s has welcomed everyone to be become part of their shared culture.

Sharing is what has defined Cicerello’s in the past and will continue to unite them in the future.

This is Sharing Pioneered.

Creative

Working with a 100 year old brand, OKMG wanted to compliment and enhance the Cicerello’s style by giving new life to the nostalgic icon.

A new family of design elements were created to give the next generations of patrons ownership over the brand and expand into a more memorable visual language. These new design elements opened up opportunities to communicate across platforms and create confident cut through.

From the hero brand video to graphical elements, all creative content was developed in line with the Cicerello’s purpose to create and share memories, old and new, with everyone.

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Digital

The new Cicerello’s website was designed specifically to enhance user experience, whilst ensuring all information is easily accessible and appropriate for local and foreign customers.

Providing a fully integrated experience online, OKMG designed and developed a website that brought the brand to life through cheeky animated sea creatures, an emotive hero video, historical imagery and accessible store information.

Marketing

To proliferate the Cicerello’s message, OKMG provide ongoing social media, Google Ads and EDM management and reporting.

Through an integrated approach to digital channel management, consumer targeted messaging and attention grabbing content, OKMG have encouraged deep social engagement and website traction.

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December 19, 2018Cicerellos – Home of Fish ‘n’ Chips

admin | December 19, 2018