Cottesloe Village - Creating a contemporary community event

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Cottesloe Village – Creating a contemporary community event

Activating community.

Details

Following a full brand and communications strategy for Cottesloe Village, OKMG are engaged to build campaigns promoting organised annual events, including the Cottesloe Village Street Party. OKMG initiated an integrated approach to reach audiences across multiple touchpoints, both digital and traditional. The desired outcome is to continue increased awareness of the suburbs retail strip through eye catching print and out-of-home assets as well as through far reaching digital channels.

Strategy | Creative | Marketing

Creating a contemporary community event in the heart of Cottesloe.

Design

In conceptualising and designing the hero campaign imagery, the design team had to consider the need for it to be adaptable to multiple design touchpoints. The result was a playful design that was used for a billboard, customised street festival map, full page print adverts, digital applications and bespoke flyers.

Challenges

A key limitation coming into the engagement was the lack of existing branding assets & guidelines. This meant we had to design and develop strong consistent collateral as a solid foundation to build on each year. When done right, this encourages returning visitors and invites new audience groups.