December 20, 2018Revo Fitness – Own Your Fit
Own your fit.
Details
Driven by user experience, Revo Fitness has fast become an industry disruptor offering affordable and flexible gym memberships in an inclusive environment. With expansion at the forefront of business operations, Revo Fitness required an assertive brand identity that would facilitate growth and empower new and existing members to Own Their Fit.
Strategy | Marketing | Creative | Digital
Brand strategy, ongoing marketing, communications and engagement development across all digital channels.
Challenges
Revo Fitness has always provided customers with the most flexible and affordable gym memberships in a saturated 24 hour gym market. With a disruptive offering, Revo Fitness have established a strong, loyal customer base that continue to carry them through expansion.
Their rapid growth meant that the Revo Fitness brand messaging had quickly become outdated and no longer connected with customers.
The key challenge was establishing a refreshed brand identity that didn’t isolate existing members whilst better reflecting the maturity and confidence of Revo Fitness.
Approach
Revo Fitness believe that there is no such thing as one size fits all and push members to define their own version of health and fitness. Recognising this, OKMG worked to refine their ethos into a central hero message: Own Your Fit.
The brand strategy informed all campaign content and was brought to life through a fully customised website design and build, hero campaign video, photography and an integrated digital campaign. The digital campaign saw immediate engagement and sparked conversation, proving Revo Fitness continues to own the industry.
Outcomes & Benefits
The strategy behind the ‘Own Your Fit’ campaign was applied with huge success by connecting and engaging with the existing target market and extending into more challenging customer groups. Revo’s strong core values are now emphasised through a clean and confident approach to all web and design applications. Our in-house content capabilities enabled regular photography, copy, animation and video content to be created to support Revo’s hungry marketing, design and website requirements.
Recognising the importance of brand consistency amongst staff, Revo’s personal trainers were also advised by our digital specialists how to best represent themselves in conjunction with the Revo brand and leverage themselves in a competitive space.