OKMG collaborates with a wide variety of people who work across a diverse landscape of brands and industry verticals. We consider our clients as partners and together we conceptualise and develop creative ideas that are disruptive, designed to create value, and make a lasting impact. Below is a selection of our latest work.
OKMG transforms companies and manufactures value by designing digital experiences that are driven by creativity and have concrete foundations in technology, data, and organisational strategy. With a team comprised of leaders, disruptors, strategists, innovators, designers, tech nerds and creatives, it only makes sense to share a snippet of our collective mind.
You may be worried about online strategies not working for your business. However, there’s absolutely no harm in testing out new online customer engagement ideas and performing a time cost analysis to see if they’re suitable for your needs. Running a business has always been about adapting to survive, with the current landscape simply exacerbating […]
How would you like to earn a portion of the five trillion dollars generated by e-commerce? Based on data from eMarketerL, that’s how much revenue e-commerce merchants around the world will likely be generating by 2021. Online merchants who understand the global potential of e-commerce are poised to garner a slice of the evergrowing pie. […]
Key performance indicators (KPIs) are a tool through which a company can measure its progress. Now, the savviest marketers use pay-per-click (PPC) marketing to grab the best return for their marketing outlay, and KPIs happen to be an essential component of a successful PPC campaign. To get the intel on why you need these KPIs […]
If your company is expanding its operations to capitalise on the growing base of consumers in Southeast Asia, your best bet is entering with an innovative approach. Innovation should be a central focus as your company expands to this region because it will give you the greatest competitive edge to drive rapid and enduring growth. […]
Tell most businesses and marketers to place an ad, and they’ll put it just where you’d think. A car ad gets thrown at people searching for new cars, or people in the right age bracket to buy a new car. An ad for new business software goes in trade magazines and business news sites. Maybe […]
According to research from Oxford Economics, if companies want to win in the digital economy they must streamline decision making and flatten their organisational structure (oxfordeconomics.com/publication/open/267392). Companies that prepare themselves for the digital economy by transforming their leadership modus operandi can not only achieve improved financial performance, but can also help develop the next generation […]
Every year tech companies hold massive conferences to launch their newest products. The invited crowds of reporters and fans often seem more like cultists than critics and customers. The products might be innovative, but gathering together in ritual celebration is nothing new. These high-tech brands tell a story of innovation that people want to be […]
One of the smartest investments you can make in the future of your business is to develop a diverse growth strategy. Companies with a detailed growth strategy tend to achieve success at a much faster rate than those taking a lackadaisical approach to increased sales. With failure rate for startups and small businesses higher than […]
Reputation has power. It has the power to save your company in hard times. It can also sink your company in the blink of an eye. Consider these famous (American) stories, and how their reputations and decisive actions saved them. Pepsico Drink Spike In 1993, PepsiCo had a real problem. There were 50 reported cases […]
The days of local business promotion and online marketing being separate entities are long gone. The popularity of smartphones means consumers can research a business and then visit the store in quick succession. In fact, the content company Nectafy found that 88% of consumer local business searches on Google, when conducted on a mobile device, […]
A carefully considered marketing strategy can take your business a long way. To draw attention to and create hype around your brand, you need to get the word out. However, getting the media to take notice of your company can be trickier than it sounds. Quite a few people tend to be intimidated by the […]
When you’re caught up in the excitement of launching a shiny new website, it’s unlikely that the privacy policy page will be the source of your pride. However, this unassuming and frankly unexciting piece of text is an absolute prerequisite for any serious online business. Here are six reasons why you shouldn’t overlook putting a […]
With the growth of the internet and digital media, businesses can no longer rely on a single channel to communicate with their customers. By adopting strategies as set out in an omnichannel marketing guide, you’ll attract more customers while providing a more seamless and enjoyable experience in the process. Read on for our omnichannel marketing […]
No matter the nature of your business, you don’t really have the option of ignoring bad online reviews. Doing so will most likely have negative long term repercussions. If you run your own business or are in charge of your company’s online presence, you need to know how to respond to negative reviews; that includes […]
A lack of credibility can hurt any business. Consumers today have access to goods from all over the world, which means they’ll only choose to buy products and services from businesses they deem to be trustworthy and reliable. Learn about how to build credibility in business by reading some proven methods below. Utilise Endorsements and […]
Web hosting is a fundamental expense that you’ll incur when operating a website. Unless you own your server — a high-end computer configured with Apache, MySQL and PHP — you must rent one from a web hosting company, which will allow you to upload and host your website’s files on their server for as long […]
Broadly speaking, search engine optimisation strategies can be separated into two categories: on-page SEO, which covers the improvements you can make on your own pages, and off-page SEO, which deals with the way your site is viewed by others, based on factors such as links, citations and shares. While focusing on on-page SEO first is […]
The Rise of Chatbot Marketing Last year, Google made headlines with its virtual assistant’s newest feature. Addressing a significant crowd at Google’s 2018 I/O Developers conference, CEO Sundar Pichai demonstrated how the AI assistant could make phone calls to schedule appointments and make reservations. An impressive feat in itself, what amazed the world was the […]
The importance of branding cannot be understated; it can truly make or break your business. However, during the lifespan of a business, there may come a time when a complete or partial rebrand is necessary for the growth of your business. This may be because your old image has become outdated or simply because you […]
We’re now two months into 2019. According to statistics, about 80 per cent of New Year resolutions have already failed. Now is the perfect time to get reacquainted with the goals you set; but not just those for personal improvement. You should also consider reevaluating your Search Pay-Per-Click strategy. In a field that is constantly […]
In a recent study, 80 per cent of professionals said that email marketing was their greatest driver of customer acquisition and retention, beating organic search and social media. For businesses, email marketing remains one of the most cost-effective marketing strategies. Despite the growth of other channels, most consumers still prefer email to learn about brands […]
With more than 45,000 items available in the main directory, plugins are a popular and essential part of running a WordPress site. However, the sheer number of options, including additional free and premium plugins from independent websites, can be a problem as site owners run the risk of getting distracted by unnecessary add-ons that don’t […]
Google Ads, which was previously known as AdWords until a recent rebrand, commands the largest share of digital ad spend in the US. According to data from market research company eMarketer, this share amounts to 37.2%, with the closest rival being Facebook at 19.6%. This data won’t surprise the many businesses who rely on the […]
When it comes to building a website using WordPress, there is an overwhelming amount of useful plugins, with virtually every aspect of site design and optimisation being catered to. One of the first plugins users look to is an SEO tool. An effective SEO plugin will set up a site using as much detail as […]
The evolution of social media has enabled a greater means for interaction between customers and brands than ever before. When driven by an effective strategy, social media marketing can do wonders to increase your brand’s awareness and foster engagement with customers. Despite this, 50 percent of businesses admit that they don’t have a documented media […]
The future of voice technology is bright. We’re already seeing voice-activated digital assistants like Google’s Home, Amazon’s Alexa and Apple’s Siri transforming the way we communicate and there is so much more to come. From the way brands develop their SEO strategy to the way companies communicate with their teams, voice technology will have a […]
There are approximately 200 elements to the Google algorithm, and yet, most of the focus of SEO is on external link building. To gain a consistent ranking, focusing on a broad range of factors is vital. A component that is not often discussed is internal linking. Building links between pages is essential for on-site optimisation, […]
Google Ads, formerly known as Google AdWords, is one of the most powerful marketing tools available to businesses today. If you want to advertise your products or services online, you can’t afford to ignore its ability to build brand awareness and generate leads. According to a 2017 report from Google, businesses that use Google Ads […]
Business leaders now know they need to digitise their business and pursue a digital transformation strategy of some form just to stay relevant. Often these decision makers will also have a range of good ideas on how they could digitise. Whether that be a new website, digital experience, mobile application, digital kiosks or check outs, […]
A brand without a story is barely a brand at all. Brand stories help customers see themselves in your product; they let customers fit your brand into their own inner narrative. But picking a great brand story is easier said than done. Not only does it have to connect emotionally with customers, but it also […]
The English word team dates back at least into the 1550’s, when it was commonly used to refer to animals that work together under a yoke, as in oxen yoked together. Perhaps that does not readily awaken vivid memories of life on the farm. Nonetheless, that two massive animals bound to one another need work […]
It’s a hyper competitive world out there, and the only way to stay ahead is to change faster than everyone else. On every front there is room for innovation in products, business models, service delivery, and of course, organisation. Even a team of good individuals will falter in a bad work environment that can’t innovate. […]
Financial crimes resulting from a data breach are just one of the many ways that criminals use stolen data. A compelling write-up by Avivah Litan, an analyst from Gartner Inc. discusses the numerous ways that stolen consumer data can be used from compromised business servers. How stolen data is used by hackers: Here are four such […]
Digital Transformation can be described as the re-alignment of, or, new investment in technology, processes and business models to more effectively engage digital consumers. According to Altimeter’s 2017 State of Digital Transformation report, only 37% of businesses view digital transformation as an investment in the fight against market disruption. Rather than look at digital transformation […]
Website Design Is Important Most businesses, regardless of size, will reach a point where they feel like they are beyond the website design stage of their online marketing efforts. They are reaching out into blogging, social media, email, and other channels to distribute their message and give little thought to their company website. It is […]
Whether you are a serial entrepreneur fleshing out your latest bright idea, a new business owner striking out on your own after a lifetime of corporate drudgery, or a long-time shop owner ready to try something new. The right brand can make or break your business. Brand identity is more important than ever, and modern […]
The 7 Best Google Adwords Tools To benefit the most from what Google AdWords has to offer your business you only need to do three things: keyword research, keyword research, keyword research. And if you still have time and energy left over, you’ll want to do some competitive keyword research. Fortunately, you have a huge […]
When trying to market your business online, your content is the most important thing you can invest in. As the foundation that all your other strategies will build on, your content needs to be interesting, relevant and appealing to your target audience. When you have great content, your SEO strategy, social media strategy, and other […]
Content marketing is one of the most important strategies for promoting a business online. Because your content acts as the foundation for all your other marketing techniques and tactics, you need to ensure you’re creating pieces that your target audience will want to read and view. Unfortunately, with the mass amount of content available […]
Wanting to build a successful business and actually doing so are two very different things. There are many “wantrepreneurs” who have lofty dreams and many entrepreneurs who aren’t able to achieve the levels of success they hoped for. Whether it is a failure to find product/market fit or a current lack of the necessary business […]
When done right, content marketing creates long-term engagement, trust, and loyalty among potential customers. Many businesses have a hard time grasping the basics of content marketing. Unlike most traditional marketing, content marketing doesn’t directly sell, and its value can be hard to analyze. Many content-marketing guides rely on a search engine and keywords strategies to […]
Your Brand Represents You, Your Employees And Your Stakeholders Bringing attention to your brand is crucial for growing online. With the mass amount of information and content competing for your customers’ attention, it can be difficult to continually grab it. If you’re not properly able to catch your audience’s eye, you’ll never be able to […]
The world renowned Gartner Security & Risk Management Summit on September 10-11, 2018 in London will have data security analysts and business leaders discussing the main trends in cybersecurity management, an important issue given the rapidly shifting temperament of the digital milieu. Six emerging trends that both business organisation and cybersecurity leaders might want to take […]
Many business owners assume that being the first to market with an innovative product or idea will win. Get those early customer conversions and let it spread as quickly as possible and your company will be ahead forever. The history of innovation shows that the opposite is just as likely. Unless the new product is […]
LinkedIn is the go-to social media platform for companies that cater to professionals and the professionally minded. If you want to get people in a specific industry, you don’t go to Twitter or Facebook; you hit LinkedIn. It’s gone from looking like a flavour-of-the-month platform to a legitimate social media network. And just like any […]
Social media marketing is still a relatively new area of the business world, so it’s no surprise that it’s sometimes poorly understood. There’s plenty of information floating around about how businesses should use social media. Much of it based on anecdotal experience rather than actual data. This results in social media marketing techniques that don’t […]
Video is one of the most powerful marketing tools available, with developments in technology, it’s becoming more and more accessible. But don’t assume that all video is good video. Unprofessional content can do a lot of damage to the image of your company. Avoid making these rookie errors to ensure you get the most out […]
If you want to create a powerful presence online, there are many reasons to include video marketing as part of your overall strategy. Video has been getting more and more popular since the emergence of YouTube and other popular video sites. This is not a mere passing fad, but a trend that only promises to […]
Visit any marketing industry website and it’s clear that video is this year’s hottest game in town. It’s easy to see why. Mobile technology means consumers have unprecedented access to video viewing. Studies repeatedly show that they make full use of this option. Youtube alone accounts for over half a billion hours of playback every […]
Are you using video to promote your business’s products, services and brand? Statistics show that approximately 74 percent of all internet traffic comes from online videos. With the smartphone technology improving and broadband internet access expanding, experts predict this number will grow even higher in the near future. As a business owner, you can capitalise […]
Content marketing has burst beyond the confines of articles and into the realm of videos. If you’ve got a phone or tablet, you’ve probably shared a video or two with your friends. In fact, you probably do it regularly. That fact has given rise to a different kind of content marketing, one that small businesses […]
If you’re planning on shooting a film or video, you might consider making a storyboard. Storyboards facilitate the filming process by mapping out your vision, providing a guide for the shots you need, and saving you time. Some filmmakers, like the great Clint Eastwood, prefer to skip the storyboard, but you’re no Clint Eastwood, so […]
To grow a successful B2B business, you need to be consistently attracting new leads and converting them into customers. With the mass amounts of information available online, it can be difficult to grab your audience’s attention and hold it long enough to get them into your sales funnel. Running a B2B business introduces new complications […]
Compared to the mainly repetitive and routine jobs of the past, such as digging a ditch or packing a product, most of today’s knowledge-based work is much harder to organise and optimise for efficiency. In both startups and massive corporations, the demands on creative and innovative thinking are paramount, such as in app development, web […]
Successful content marketing can be assessed on three core metrics: how relevant your content is to your target audience; how engaging is your content; and how many readers/viewers/customers respond to your call-to-action. The aim of content marketing is to elicit a response to your call-to-action. But note how each element is dependent on the one before […]
If you run an online business or have a website for your company, you probably have heard about search engine optimization (SEO). As one of the most powerful strategies for getting new visitors to your website, search engine optimization allows you to reach the millions of users who turn to search engines each and every […]
Creating a great SEO strategy takes many different pieces. While it may seem like there is always another element you need to include, each is essential for ensuring you rank as highly as possible on a search engine results page. Unfortunately, some of those critical components seem to get swept under the rug. While you […]
How Repurposing Content Can Revitalize Your Marketing Strategy Content acts as the foundation of all the marketing you do online. As the base of any social media campaign or search engine optimization strategy, the content you create needs to connect with your target audience. However, sometimes it doesn’t have as big of an impact as […]
The 2018 series of Gartner Symposium/ITxpo will be held on the Gold Coast this year in Australia at the end of October. The conference intends to present valuable insights into the challenges of building or transforming a digital business. Below are six topics that will be addressed at the conference. These can be considered when […]
There are many definitions of corporate culture and every executive has a slightly different take on just what the term means and how best to implement its ideas. Some define corporate culture as the way things are done. Others, as the collective attitudes of an organisation. While still others see the corporate culture as a […]