How would you like to earn a portion of the five trillion dollars generated by e-commerce? Based on data from eMarketerL, that’s how much revenue e-commerce merchants around the world will likely be generating by 2021. Online merchants who understand the global potential of e-commerce are poised to garner a slice of the evergrowing pie. […]
A brand without a story is barely a brand at all. Brand stories help customers see themselves in your product; they let customers fit your brand into their own inner narrative. But picking a great brand story is easier said than done. Not only does it have to connect emotionally with customers, but it also […]
The English word team dates back at least into the 1550’s, when it was commonly used to refer to animals that work together under a yoke, as in oxen yoked together. Perhaps that does not readily awaken vivid memories of life on the farm. Nonetheless, that two massive animals bound to one another need work […]
It’s a hyper competitive world out there, and the only way to stay ahead is to change faster than everyone else. On every front there is room for innovation in products, business models, service delivery, and of course, organisation. Even a team of good individuals will falter in a bad work environment that can’t innovate. […]
Website Design Is Important Most businesses, regardless of size, will reach a point where they feel like they are beyond the website design stage of their online marketing efforts. They are reaching out into blogging, social media, email, and other channels to distribute their message and give little thought to their company website. It is […]
Whether you are a serial entrepreneur fleshing out your latest bright idea, a new business owner striking out on your own after a lifetime of corporate drudgery, or a long-time shop owner ready to try something new. The right brand can make or break your business. Brand identity is more important than ever, and modern […]
The 7 Best Google Adwords Tools To benefit the most from what Google AdWords has to offer your business you only need to do three things: keyword research, keyword research, keyword research. And if you still have time and energy left over, you’ll want to do some competitive keyword research. Fortunately, you have a huge […]
When trying to market your business online, your content is the most important thing you can invest in. As the foundation that all your other strategies will build on, your content needs to be interesting, relevant and appealing to your target audience. When you have great content, your SEO strategy, social media strategy, and other […]
Content marketing is one of the most important strategies for promoting a business online. Because your content acts as the foundation for all your other marketing techniques and tactics, you need to ensure you’re creating pieces that your target audience will want to read and view. Unfortunately, with the mass amount of content available […]
Wanting to build a successful business and actually doing so are two very different things. There are many “wantrepreneurs” who have lofty dreams and many entrepreneurs who aren’t able to achieve the levels of success they hoped for. Whether it is a failure to find product/market fit or a current lack of the necessary business […]
When done right, content marketing creates long-term engagement, trust, and loyalty among potential customers. Many businesses have a hard time grasping the basics of content marketing. Unlike most traditional marketing, content marketing doesn’t directly sell, and its value can be hard to analyze. Many content-marketing guides rely on a search engine and keywords strategies to […]
Your Brand Represents You, Your Employees And Your Stakeholders Bringing attention to your brand is crucial for growing online. With the mass amount of information and content competing for your customers’ attention, it can be difficult to continually grab it. If you’re not properly able to catch your audience’s eye, you’ll never be able to […]
LinkedIn is the go-to social media platform for companies that cater to professionals and the professionally minded. If you want to get people in a specific industry, you don’t go to Twitter or Facebook; you hit LinkedIn. It’s gone from looking like a flavour-of-the-month platform to a legitimate social media network. And just like any […]
Social media marketing is still a relatively new area of the business world, so it’s no surprise that it’s sometimes poorly understood. There’s plenty of information floating around about how businesses should use social media. Much of it based on anecdotal experience rather than actual data. This results in social media marketing techniques that don’t […]
Video is one of the most powerful marketing tools available, with developments in technology, it’s becoming more and more accessible. But don’t assume that all video is good video. Unprofessional content can do a lot of damage to the image of your company. Avoid making these rookie errors to ensure you get the most out […]
If you want to create a powerful presence online, there are many reasons to include video marketing as part of your overall strategy. Video has been getting more and more popular since the emergence of YouTube and other popular video sites. This is not a mere passing fad, but a trend that only promises to […]
Visit any marketing industry website and it’s clear that video is this year’s hottest game in town. It’s easy to see why. Mobile technology means consumers have unprecedented access to video viewing. Studies repeatedly show that they make full use of this option. Youtube alone accounts for over half a billion hours of playback every […]
Are you using video to promote your business’s products, services and brand? Statistics show that approximately 74 percent of all internet traffic comes from online videos. With the smartphone technology improving and broadband internet access expanding, experts predict this number will grow even higher in the near future. As a business owner, you can capitalise […]
Content marketing has burst beyond the confines of articles and into the realm of videos. If you’ve got a phone or tablet, you’ve probably shared a video or two with your friends. In fact, you probably do it regularly. That fact has given rise to a different kind of content marketing, one that small businesses […]
If you’re planning on shooting a film or video, you might consider making a storyboard. Storyboards facilitate the filming process by mapping out your vision, providing a guide for the shots you need, and saving you time. Some filmmakers, like the great Clint Eastwood, prefer to skip the storyboard, but you’re no Clint Eastwood, so […]
To grow a successful B2B business, you need to be consistently attracting new leads and converting them into customers. With the mass amounts of information available online, it can be difficult to grab your audience’s attention and hold it long enough to get them into your sales funnel. Running a B2B business introduces new complications […]
Compared to the mainly repetitive and routine jobs of the past, such as digging a ditch or packing a product, most of today’s knowledge-based work is much harder to organise and optimise for efficiency. In both startups and massive corporations, the demands on creative and innovative thinking are paramount, such as in app development, web […]
Successful content marketing can be assessed on three core metrics: how relevant your content is to your target audience; how engaging is your content; and how many readers/viewers/customers respond to your call-to-action. The aim of content marketing is to elicit a response to your call-to-action. But note how each element is dependent on the one before […]
If you run an online business or have a website for your company, you probably have heard about search engine optimization (SEO). As one of the most powerful strategies for getting new visitors to your website, search engine optimization allows you to reach the millions of users who turn to search engines each and every […]
Creating a great SEO strategy takes many different pieces. While it may seem like there is always another element you need to include, each is essential for ensuring you rank as highly as possible on a search engine results page. Unfortunately, some of those critical components seem to get swept under the rug. While you […]
How Repurposing Content Can Revitalize Your Marketing Strategy Content acts as the foundation of all the marketing you do online. As the base of any social media campaign or search engine optimization strategy, the content you create needs to connect with your target audience. However, sometimes it doesn’t have as big of an impact as […]
There are many definitions of corporate culture and every executive has a slightly different take on just what the term means and how best to implement its ideas. Some define corporate culture as the way things are done. Others, as the collective attitudes of an organisation. While still others see the corporate culture as a […]