Western Australia’s leading integrated property group.

Details

As the driving force behind high-rise living, Blackburne have cemented their reputation as WA’s leading property group. Needing to foster buyers interest pre-build, they require emotive campaign content that encourages clients to imagine life in a Blackburne apartment. As Blackburne’s primary multi-media partner, OKMG have created powerful, integrated campaigns that bring each unique apartment build to life.

Creative | Design | Strategy

Blackburne’s creative multi-media partner.

Challenges

Storytelling is the most powerful tool for inspiring future homeowners to envision themselves in a Blackburne apartment. As Blackburne's primary creative multi-media partner, OKMG have produced hero campaign content for their most exciting, ground up projects. For each campaign, we begin with conceptual ideation and strategic alignment to identify the unique attributes of each property. We then produce beautiful, narrative driven content combining scriptwriting, 3D render integration, audio selection, talent sourcing, photography and visually stunning cinematography.

Applications

  • TVC
  • Radio
  • Print Ad
  • Hero Video
  • Photography
  • Copywriting
  • Animation
  • Video Production
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six developments
six developments
six developments

Design

Council submissions and approvals are an integral step for all property firms when proposing new developments. Blackburne required a fully customised, branded proposal document that would see them being awarded one of Perth’s most exciting redevelopment opportunities. OKMG worked to present key data and messaging through original iconography, infographics, drone and interior imagery in a 50 page brochure that successfully secured Blackburne’s new development.

Ongoing Relationship

In addition to delivering hero development campaigns, OMKG works closely with Blackburne's internal marketing team to provide creative content for additional uses such as corporate culture videos, social media content, animated educational videos and event photography.

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