Video is one of the most powerful marketing tools available, with developments in technology, it’s becoming more and more accessible. But don’t assume that all video is good video. Unprofessional content can do a lot of damage to the image of your company. Avoid making these rookie errors to ensure you get the most out […]
If you want to create a powerful presence online, there are many reasons to include video marketing as part of your overall strategy. Video has been getting more and more popular since the emergence of YouTube and other popular video sites. This is not a mere passing fad, but a trend that only promises to […]
Visit any marketing industry website and it’s clear that video is this year’s hottest game in town. It’s easy to see why. Mobile technology means consumers have unprecedented access to video viewing. Studies repeatedly show that they make full use of this option. Youtube alone accounts for over half a billion hours of playback every […]
Are you using video to promote your business’s products, services and brand? Statistics show that approximately 74 percent of all internet traffic comes from online videos. With the smartphone technology improving and broadband internet access expanding, experts predict this number will grow even higher in the near future. As a business owner, you can capitalise […]
Content marketing has burst beyond the confines of articles and into the realm of videos. If you’ve got a phone or tablet, you’ve probably shared a video or two with your friends. In fact, you probably do it regularly. That fact has given rise to a different kind of content marketing, one that small businesses […]
If you’re planning on shooting a film or video, you might consider making a storyboard. Storyboards facilitate the filming process by mapping out your vision, providing a guide for the shots you need, and saving you time. Some filmmakers, like the great Clint Eastwood, prefer to skip the storyboard, but you’re no Clint Eastwood, so […]
How Repurposing Content Can Revitalize Your Marketing Strategy Content acts as the foundation of all the marketing you do online. As the base of any social media campaign or search engine optimization strategy, the content you create needs to connect with your target audience. However, sometimes it doesn’t have as big of an impact as […]