A brand without a story is barely a brand at all. Brand stories help customers see themselves in your product; they let customers fit your brand into their own inner narrative. But picking a great brand story is easier said than done. Not only does it have to connect emotionally with customers, but it also […]
Whether you are a serial entrepreneur fleshing out your latest bright idea, a new business owner striking out on your own after a lifetime of corporate drudgery, or a long-time shop owner ready to try something new. The right brand can make or break your business. Brand identity is more important than ever, and modern […]
Your Brand Represents You, Your Employees And Your Stakeholders Bringing attention to your brand is crucial for growing online. With the mass amount of information and content competing for your customers’ attention, it can be difficult to continually grab it. If you’re not properly able to catch your audience’s eye, you’ll never be able to […]